CHANNEL 01
DAWN
MORNING BODY WASH
The wake-up call.
Hard launch your morning.
Golden hour. Cool water. Feel the energy.
SLATE BODY
Four moods.
Four body washes.
One category defining brand.
SLATE Body is an award-winning body wash brand on a mood mission to make the most of the shower opportunity. The insight: showers aren't just functional - they're moments of mental and emotional transition. Morning clarity. Evening release. Midday reset. Pre-party momentum. Every mood deserves its own formula.
CHANNEL 02
DUSK
EVENING BODY WASH
The wind-down.
Switch to night mode.
Velvet sky. Cloudy duvets. Melt the day away.
CHANNEL 03
MOVE
POST-WORKOUT BODY WASH
The comeback.
Rinse off the sweat.
Clean slate. Fresh momentum. Hit reset.
CHANNEL 04
PLAY
GOING OUT BODY WASH
The pre-game.
Lather up the anticipation.
Soft skin. Endless possibilities. Let the night begin.
Scroll for brand story & product characteristics
SPOTLIGHT
The next beauty ritual was hiding in the shower.
Skincare got smarter. Fragrance got personal. Wellness got intentional. Showercare has entered the conversation.
THE CULTURE SHIFT
The shower is having its moment. Moving from utility to identity – part ritual, part fragrance wardrobe, part mood setter. SLATE Body is built for that shift, turning one of the most universal routines into a new form of self-expression. Beauty approached by occasion and feeling, with function as a supporting act.
THE LIFESTYLE DESIGN
The shower plays different roles throughout the day – people use it to transition, prepare and change state. DAWN. DUSK. MOVE. PLAY. Four washes. Four moods. Each one designed to move with the rhythm of your day, helping you tune into and enhance the moment you’re in. Heritage scent blends, paired playlists, delicious lathers and bottles with shelf presence turn an everyday routine into effortless self-care.
THE CONSUMER TAKE
Premium bodycare has spent a decade competing for the same customer. SLATE Body has brought a different one into the category. Most first-time buyers are trading up from mass-market body wash straight to a four-mood system. People who used to buy body wash on autopilot are suddenly thinking about which one the moment calls for.
ANGLES
Eight headlines.
Ready to run.
Every headline on the wire has a founder quote, imagery and samples behind it. Run one as it stands, or tell us the angle you need and we'll build it out.
HEADLINE IDEAS
REC
01/08
SLATEBODY.COM
DECODE
Skin-loving ingredients & clean formulas.
Prioritising skin health through nourishing ingredients free from harmful additives. Transforming a daily routine into a mindful act of self-care.
Sulfate-Free
Paraben-Free
Phthalates-Free
Synthetic Dye-Free
Cruelty-Free
pH Balanced
Vegan
100% Recyclable Packaging
Made in the UK
UK & EU Compliant
DIFFERENTIATE
Your day already moves through four moods.
The early start, the post-workout reset, the evening wind-down, the anticipation before a good night out. SLATE Body matches a wash to every moment, giving each shower its own purpose.
CH 01
DAWN
Morning body wash for the early starts. Guava and green tea revive tired skin, while fresh grass and mandarin sharpen the senses. A full-body boost.
CH 02
DUSK
Evening body wash for when it’s time to call it a day. Cucumber and jojoba calm and replenish tired skin, while jasmine and lotus soften the senses. A head-to-toe exhale.
CH 03
MOVE
Post-workout body wash for the cooldown. Charcoal and willow bark lift away sweat and buildup, while sea salt and lime cut through the haze. A full-body reset.
CH 04
PLAY
Going-out body wash for when the fun starts calling. Pomegranate and sugar maple buff and smooth the skin, while pistachio and buttercream dial up the anticipation. The party starts in the shower.
NOTICE
Proof, desire, and discovery value.
Products that cultivate intrigue, inviting customers on a journey of personal discovery with each use. Making a statement in the cultural conversation.
EXPLORE
Ethos & narrative.
Believing in the alchemy of awakening the senses, through which the body communicates its needs and desires to the mind.